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Consumer Electronics and Operator Services
Since Raya Trade was the first to introduce Nokia in the Egyptian market, Raya Distribution – a subsidiary of Raya Trade under the parent company Raya Holding for Financial Investments – was the exclusive distributor of the Nokia products. Currently, Raya Distribution demonstrates solid distribution of a wide range of consumer electronics and white goods. It has been an authorized distributor of tens of international brands offering consumer electronics and operator services through 14 distribution centers and a broad network of retailers with over 8500 dealers.
Raya operates Etisalat stores that offers its comprehensive services and products. In addition, we provide a wide network of retailers and more than 6500 points of Sale with Etisalat products and services through our partnership with Etisalat Egypt.
In 2011 Raya became an authorized distribution partner for Samsung consumer electronics, launching Samsung TV/AV and home appliances and achieving market recognition. In 2014, Microsoft selected Raya Trade to be its sole mobile devices distributor in Egypt after Microsoft purchased Nokia’s entire devices and services business. The distribution operations cover all governorates, relying on a strong logistics and finance arm, with a fully automated system for routing and inventory management, backed up by oracle financials. These systems set the needed controls for efficient and secure operations.
In addition, out of our tendency to always provide customers with varieties that fit all, we introduced SARY to the Egyptian market, offering a wide range of competitive laptops, screens, and accessories, with affordable prices and excellent quality. Raya covers SARY devices with its well-trusted "Raya Warranty", ensuring the best after-sales support and services.

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