CE Distribution & Operator Services
Raya Trade is the leading Nokia mobile devices distributor since 1996 and the first to introduce Nokia to the Egyptian Market and sustain its market share across the country with a network of more than 1500 dealers. Raya offers Etisalat products and services through its partnership with Etisalat Egypt to a wide network of retailer with more than 6500 Point of Sale. In 2011 Raya became an authorized distribution partner for Samsung consumer electronics, launching Samsung TV/AV and home appliances and achieving market recognition. The distribution operations covers all governorates through 14 Distribution Centers, relying on a strong, logistics and finance arm, with a fully automated system for routing and inventory management, backed up by oracle financials. These systems set the needed controls for efficient and secure operations.